Pampers Print Relationship Marketing
The Pampers Relationship Marketing Program was designed to initiate, build and maintain consumer/brand relationships through print and online marketing. The print materials are delivered via the brand direct through direct mail or by a trusted sources such as hospitals and doctors. My role was managing print material design adaptation and production, including direct-to-consumer pieces and mini-magazines with coupons, multi-brand ads and smart phone scannable QR codes to generate website traffic.
Project Management, Design Adaptation, Print Production, Brand Information Management
Gets the job done on-time and typically under budget. Takes changes in stride and adapts well to crazy deadlines and changes in project scope. She is collaborative across all the disciplines on our team… and is a key factor in our team’s success. I learn new things from her and feel she values my opinion. Takes a lot of initiative to make things more efficient for the team… Paula knows her stuff and is forward thinking, she runs the cohort program like a well-oiled machine.